Fast Company
1 month agoMarketing
The uncomfortably expensive bracelets of Bama Rush are going viral on TikTok
Social media has transformed the sorority rushing process at the University of Alabama, with applicants showcasing extravagant outfits and accessories to impress.
Expensive jewelry brands like Van Cleef & Arpels and Louis Vuitton are now integral to the Bama Rush aesthetic, blending luxury with fast fashion. [ more ]