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Fast Company
1 month ago
Marketing

The uncomfortably expensive bracelets of Bama Rush are going viral on TikTok

Social media has transformed the sorority rushing process at the University of Alabama, with applicants showcasing extravagant outfits and accessories to impress.
Expensive jewelry brands like Van Cleef & Arpels and Louis Vuitton are now integral to the Bama Rush aesthetic, blending luxury with fast fashion. [ more ]
time.com
7 months ago
Marketing

TikTok Star Marc Sebastian Reflects on His Time on the Nine-Month Ultimate World Cruise

TikTok star Marc Sebastian gained popularity by documenting his experience on Royal Caribbean's Ultimate World Cruise.
The cruise, which is nine months long and visits all seven continents, has gained viral attention and comparisons to events like Bama Rush and the Fyre Festival. [ more ]
Fast Company
1 month ago
Marketing

The uncomfortably expensive bracelets of Bama Rush are going viral on TikTok

Social media has transformed the sorority rushing process at the University of Alabama, with applicants showcasing extravagant outfits and accessories to impress.
Expensive jewelry brands like Van Cleef & Arpels and Louis Vuitton are now integral to the Bama Rush aesthetic, blending luxury with fast fashion. [ more ]
time.com
7 months ago
Marketing

TikTok Star Marc Sebastian Reflects on His Time on the Nine-Month Ultimate World Cruise

TikTok star Marc Sebastian gained popularity by documenting his experience on Royal Caribbean's Ultimate World Cruise.
The cruise, which is nine months long and visits all seven continents, has gained viral attention and comparisons to events like Bama Rush and the Fyre Festival. [ more ]
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