In 2023, media buys on mostly bogus made-for-advertising (MFA) sites were 15% of ad spend, dropping to 4% by the following year amidst a projected 16% growth in digital ad spend.
Ad fraud, including click fraud, domain spoofing, pixel stuffing, and ad stacking, poses a significant threat by consuming a substantial portion of media budgets.
Estimates suggest that ad fraud could cause a loss of about $100 billion this year, accounting for around 22% of media spend, highlighting the scale of the issue and projecting a continued large impact reaching $172 billion by 2028.
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