New research suggests that nano-influencers with lower follower counts can provide better ROI compared to macro-influencers. Macro-influencers had 32 times more followers but only about four times as much revenue as nano-influencers.
Marketers focusing solely on top influencers with large followings may not yield the best results. Recognizing the effectiveness of nano-influencers can lead to better returns on investment in paid influence campaigns.
The study 'Revenue Generation Through Influencer Marketing' analyzed the impact of influencer social media posts on platforms like Instagram, considering followers reached, engagement levels, and revenue earned. Nano-influencers delivered dramatically superior per-follower ROI.
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