#marketing-investments

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Marketing Dive
4 months ago
Marketing

E.l.f.'s heavier marketing investment helps cosmetics brand keep its edge

E.l.f. Beauty's increased marketing investments are driving sales growth, attracting young consumers, and ensuring a competitive edge. [ more ]
EMARKETER
4 months ago
Marketing

Retail marketers are most focused on performance-driven media

Performance-driven paid media is the top priority for nearly six in 10 retail marketers worldwide. [ more ]
Digiday
4 months ago
Marketing

Digiday+ Research deep dive: Marketers remain invested in programmatic, but agencies show less confidence than brands

Programmatic advertising remains a key focus for marketers, with growing investments and confidence. [ more ]
The Drum
5 months ago
Marketing

How to harness 'commerce intelligence' to fuel sustainable digital advertising growth

Strategic omnichannel marketing is crucial to capture cautious consumers in a competitive market. [ more ]
Investor's Business Daily
6 months ago
Business intelligence

Sprinklr Earnings, Revenue Top Estimates Sending Shares Up

Sprinklr's fourth-quarter earnings and revenue beat estimates with a 100% increase in earnings and 18% climb in revenue.
Analysts had mixed reactions to Sprinklr's stock outlook, with the company's profit and revenue predictions falling slightly below expectations. [ more ]
The Drum
6 months ago
Marketing

Why FCB's model is working when other agencies' aren't

FCB's commercial performance has defied industry trends, with 5% net revenue growth and 45 new clients in 2023.
IPG faced challenges with -1.7% organic revenue across digital and creative agencies in 2023, contrasting with FCB's success. [ more ]
Brandingmag
10 months ago
Marketing

Thinking Different about Apple's "Think Different" Campaign

The author specializes in measuring the financial returns of marketing investments.
There is a fundamental misunderstanding of how advertising works, especially with brand campaigns.
Brand campaigns can be difficult to differentiate between those sold by scammers and those sold by skilled professionals. [ more ]
MIT Sloan Management Review
3 months ago
Marketing

The Long Tail of Social Media Influence

Marketers can achieve better ROI by engaging nano-influencers, not just macro-influencers with large followings. [ more ]
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