#nano-influencers

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MIT Sloan Management Review
1 month ago
Marketing

The Surprising ROI of Small Online Influencers

LaCroix effectively uses nano influencers to boost brand trust and achieve higher sales conversion than traditional macro influencer strategies. [ more ]
Marketing Dive
7 months ago
Marketing

6 reasons why influencer marketing will never be the same

Authenticity is becoming increasingly important in influencer marketing.
Nano-influencers with smaller, niche-specific audiences are valued for their ability to forge genuine connections and foster brand loyalty. [ more ]
Sfgate
2 months ago
Marketing

How Small Businesses Can Win with Nano-Influencers

Nano-influencers have smaller but highly engaged follower counts, offering cost-effective brand partnerships. [ more ]
MIT Sloan Management Review
3 months ago
Marketing

The Long Tail of Social Media Influence

Marketers can achieve better ROI by engaging nano-influencers, not just macro-influencers with large followings. [ more ]
MIT Sloan Management Review
1 month ago
Marketing

The Surprising ROI of Small Online Influencers

LaCroix effectively uses nano influencers to boost brand trust and achieve higher sales conversion than traditional macro influencer strategies. [ more ]
Marketing Dive
7 months ago
Marketing

6 reasons why influencer marketing will never be the same

Authenticity is becoming increasingly important in influencer marketing.
Nano-influencers with smaller, niche-specific audiences are valued for their ability to forge genuine connections and foster brand loyalty. [ more ]
Sfgate
2 months ago
Marketing

How Small Businesses Can Win with Nano-Influencers

Nano-influencers have smaller but highly engaged follower counts, offering cost-effective brand partnerships. [ more ]
MIT Sloan Management Review
3 months ago
Marketing

The Long Tail of Social Media Influence

Marketers can achieve better ROI by engaging nano-influencers, not just macro-influencers with large followings. [ more ]
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Forbes
1 month ago
Marketing

Council Post: Nano-Influencers: Four Questions To Ask Your Marketing Team

Nano-influencers prioritize quality engagement over followers, excel in fostering authentic connections, and bring exceptional engagement which can benefit CPG brands.
CMOs are exploring nano-influencers with higher trust levels for improved results, keen on genuine connections with audiences for CPG brands. [ more ]
Entrepreneur
9 months ago
Marketing

How to Work With These 4 Different Kinds of Influencers | Entrepreneur

Brands are now gravitating towards nano- and micro-influencers with smaller but engaged audiences.
Authentic connections with consumers are more important than the size of an influencer's following. [ more ]
Mediapost
10 months ago
Marketing

U.S. Creator Economy Estimated At 27 Million, Full-Timers Averaging $179,000 Annually

The U.S. creator economy has around 27 million influencers, with top earners making nearly double the average income.
Working with nano influencers can be a valuable opportunity for marketers to build relationships and benefit from their growing follower base. [ more ]
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