Ofcom will enforce the Online Safety Act to protect children, impacting platforms like Meta and TikTok. Apple's iPad Pro ad receives backlash for crushing items in a soulless manner, showing concerns over its tone and messaging. Retailers are increasingly using scent marketing to boost customer experience. Amazon introduces 'pause ads' on Prime Video, aiming for a less disruptive form of advertising. Boy Scouts of America rebrands to Scouting America for inclusivity. Shopify's stock drops due to profit warnings amidst market challenges.
These instances encapsulate current trends in digital media, marketing, and brand discussions, shedding light on shifts in regulations, advertising strategies, and market performances.
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