#scent-marketing

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The Drum
1 month ago
Marketing

The Drum's Daily Briefing: Apple campaign crushed and Prime launches 'pause ads'

One takeaway is the UK's Online Safety Act holding platforms like Meta and TikTok accountable for children's digital content.
The rise of scent marketing in retail is highlighted as a key strategy to enhance customer experience and brand identity. [ more ]
Yanko Design - Modern Industrial Design News
2 months ago
Design

Billboard that smells like French Fries tempts you to go to McDonald's - Yanko Design

Food brands can strategically use scents to evoke cravings and drive sales, even through outdoor advertising. [ more ]
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