Teaming up to educate the market: A conversation with two in-game advertising CEOs
Briefly

from Digiday1 month ago
Adverty and AdInMo are rolling out clickable in-game ad units in Q3 of 2024 and informally collaborating to market these offerings, highlighting a trend of collaboration amidst competition.
Digidayhttps://digiday.com/marketing/teaming-up-to-educate-the-market-a-conversation-with-two-in-game-advertising-ceos/
Industry leaders believe in-game advertising could benefit from greater collaboration among companies. A unified approach could help standardize ad formats and increase market adoption.
Digidayhttps://digiday.com/marketing/teaming-up-to-educate-the-market-a-conversation-with-two-in-game-advertising-ceos/
Read at Digiday
#in-game-advertising #market-trends #collaboration #digital-marketing #gaming-industry
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