Adnami's new Sonar tool offers advertisers a more streamlined way to measure user engagement with digital campaigns, enhancing attention measurement and optimization strategies.
Alpha FMC's acquisition of White Marble Consulting and Bankside Financial Solutions marks a significant expansion in asset management consulting, bringing enhanced marketing and data integration expertise.
Amplify's Futures initiative blends storytelling with emerging technologies to create memorable brand experiences, showcasing the power of innovation in audience engagement.
Havas' acquisition of DMPG enhances its data and analytics capabilities, enabling better customer experience and omnichannel marketing solutions for clients.
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