Since Marc Andreessen brought "Product-Market Fit" into mainstream startup vocabulary in 2007, this term has been seen as the ultimate goal for startups, often viewed as the holy grail of initial success. The problem? Its interpretation varies widely, leading to strategic misalignments that can quietly derail a company's growth trajectory.
The 3 Ps go-to-market maturity model, incorporating insights from leading venture capitalists and companies, aligns the core revenue team (product, sales, marketing, customer success) and addresses different business life-cycle challenges effectively.
Problem-market fit, the first stage of the 3 Ps model, helps early-stage startups align with go-to-market success by focusing on identifying and addressing market problems, use cases, and product development issues within the revenue team.
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