#go-to-market-strategy
#go-to-market-strategy
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fromMarTech
3 weeks agoWhy marketing must reclaim GTM design in the age of AI | MarTech
71% of decision-makers say that poorly targeted sales outreach can damage their perception of a brand. 42% say they are less likely to consider a vendor after receiving irrelevant or overly aggressive outreach.
Marketing tech
fromBusiness Matters
1 month agoScaleWise backs BGF's 15m investment in Cronofy with hands-on due diligence support
"ScaleWise's diagnostic approach provided us with a useful lens on the business," said Adam Huckerby, Investor at BGF. "Their practical recommendations and commercial perspective complemented our broader diligence work and helped to validate key aspects of the growth plan."
Growth hacking
Marketing tech
fromMarTech
4 months agoWhy modern ABX is the future of enterprise GTM | MarTech
Traditional ABM is losing effectiveness; evolving to a dynamic account-based experience is essential for differentiation in B2B.
Conduct a thorough audit of your go-to-market strategy to improve account-based marketing efforts.
fromEntrepreneur
6 months agoHow to Build a Solid Go-to-Market Strategy for 2025 | Entrepreneur
In a 15-year-plus go-to-market strategy career, I have worked with hundreds of B2B companies directly, indirectly with other consultants or through any of the many accelerator programs I mentor on. During that time, I have seen a typical consistency that breaks all strategies - the lack of willingness to deep-dive research layered on poor proprietary data.
Marketing
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