"Let's face it, most of us are trying to cut back on screen time. Whether it's doomscrolling the news before bed or accidentally spending an hour watching TikToks, digital fatigue is real. In fact, 38% of people in the UK say they're actively looking to take a 'digital detox,' and that number jumps to 47% among 18-34-year-olds. It's no wonder we sometimes feel like our brains just need a break."
"People crave connection. Real life is a medium too; in fact, it's the original social network, and after years of Zoom calls, we want to be out in the world again. OOH is perfectly placed to meet people there, on their commute, on a walk, or on their coffee run. And when done right, it can turn a mundane Monday into something memorable."
"Let's be honest, there's a lot of doom and gloom in the world today. Leo Burnett's PopPulse research talks about the 'crisis-hangover' from Covid, the cost-of-living crisis, and political chaos... It's all very heavy for consumers. That's why humor is having a well-deserved resurgence. And OOH is the perfect playground for it. Humor drives emotional engagement across all ages. It's not just about being funny, it's about being human."
Most people are reducing screen time, with 38% in the UK seeking a digital detox and 47% of 18–34‑year‑olds doing so. There is growing appreciation for real‑world experiences and a craving for human connection after extensive virtual interactions. Out‑of‑home (OOH) media meets people in everyday moments like commutes, walks, and coffee runs, offering opportunities to make ordinary days memorable. Advertising effectiveness depends on reach and delivering the right message to the right people at the right time in a memorable way. Widespread societal stress has boosted the effectiveness of humor, which drives emotional engagement, humanizes brands, and helps them stand out as differentiation declines.
Read at The Drum
Unable to calculate read time
Collection
[
|
...
]