#digital-fatigue

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#algorithmic-fragmentation #ai-generated-content #influencer-marketing #experientialirl-events
Marketing
fromDigiday
17 hours ago

Brands look to experiential marketing as antidote to AI slop, digital fatigue

Brands must counter algorithm-driven fragmentation and AI-generated low-quality content by prioritizing influencers, real-life events, and experiential touchpoints to rebuild authentic customer connections.
Marketing
fromThe Drum
2 months ago

Real life is the new primetime

Out-of-home advertising leverages real-world social connection and humor to reach digitally fatigued audiences and create memorable brand engagement.
fromFast Company
3 months ago

Hinge CEO Justin McLeod on fighting loneliness, digital fatigue, and the future of online dating

As young people report feeling lonelier and less connected than ever, the dating app Hinge is driving its users into real human experiences. CEO Justin McLeod shares how the platform is combating digital fatigue amongst users, as well as navigating the risks and opportunities of AI in online dating. McLeod also explores Hinge's recent collaboration with renowned psychologist Esther Perel, and offers insider tips to find that special someone in the chaos of modern romance.
Relationships
Marketing
fromHubspot
4 months ago

239% growth from... print mail?! Why you shouldn't sleep on direct mail.

Direct mail has shown impressive growth as a marketing channel, outperforming digital ads in ROI despite perceptions of being outdated.
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