#humor-in-advertising

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The Drum
2 months ago
Marketing

WhataBurger and McGarrah Jessee on boneless wings, humor and super-fandom

Older brands must adapt marketing strategies to evolving culture while respecting history.
Humor is a powerful tool for providing relief and connecting with consumers, especially during challenging times. [ more ]
The Drum
2 months ago
Marketing

Ad of the Day: Greenpeace invites Danes to a funeral for a fjord

Greenpeace shifted its communication style to mix grief, hope, and humor in a thought-provoking climate change campaign.
The campaign by Greenpeace aimed to draw attention to the devastating effects of toxic waste and fertilizers on Denmark's waterways through a unique 'Funeral for the fjord' concept. [ more ]
The Drum
2 months ago
Marketing

April Fools Day 2024: top stunts and jokes from brands

Humor in advertising is making a comeback, providing brands a chance to connect in a lighter manner.
April Fools' Day offers brands an ideal opportunity to showcase their funny side and experiment with unconventional marketing strategies. [ more ]
The Drum
6 months ago
Marketing

Forget the partridge in the pear tree, how about 5 planner predictions?

Purpose needs to be connected to business growth
Humor can be a powerful tool in brand building [ more ]
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