The partnership will allow advertisers to reach and engage with Klarna's high-intent global audience of 150 million shoppers directly at the point of purchase.
For advertisers, the integration offers click-through rates that are three times higher than the industry average.
Klarna aims to provide a relevant, personalized shopping experience and be a growth partner to retailers by leveraging programmatic advertising through PubMatic.
PubMatic's VP mentions that this partnership creates opportunities for advertisers to drive high-performance campaigns and connect with engaged shoppers at the point of purchase.
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