#native-advertising

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fromExchangewire
1 week ago

MGID Launches CPA Tune, Delivering 155% Higher Conversion Rates Through Automated Bid Optimisation

Over the years, native advertising has been largely reliant on traffic volume rather than the tangible business outcomes it drives, leading to a focus on clicks rather than conversions.
Marketing tech
Marketing tech
fromForbes
1 month ago

How AI Can Change The Game In Native Advertising's Fight Against Fraud

Native advertising is overcoming its negative reputation through technological advancements in fraud detection and ad verification.
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