Hubspot1 day agoMarketingNative Advertising Strategy: How and When to Use ItNative advertising mimics organic content, focusing on storytelling and engagement rather than interruption with traditional ads. [ more ]
WWD1 week agoMarketingPubMatic and Klarna Partner for Programmatic Advertising, Increasing Engagement RatesPubMatic partners with Klarna to enhance native advertising inventory through the Convert platform. [ more ]
AdExchanger2 weeks agoMarketingTripleLift Extends The Amazon RMN; Do Media Brands Ever Die? | AdExchangerProduct pulls live information via API to create native ad formats. Retail media needs standardization for broader use across retailers and the web. Challenges faced by media companies due to changing online landscape and data tracking concerns. [ more ]
Exchangewire1 month agoMarketing techMeta's Guillaume Cribier Joins MGID as Head of Global Publisher Success - ExchangeWire.comGuillaume Cribier joins MGID as Head of Global Publisher Success to enhance publisher relationships and revenue streams. [ more ]
The Drum1 month agoArtificial intelligence4 expert tips for using generative AI to maximize native ad effectivenessGenerative AI is a valuable tool for enhancing native ad campaigns and maximizing consumer engagement. [ more ]
Berlin Startup Jobs1 month agoBerlinJob Vacancy: PR & Marketing Manager:in (m/w/x) // Bring! Labs AG | Marketing & Communications Jobs | Berlin Startup JobsBring! Labs AG focuses on shopping companions apps. The company seeks a PR & Marketing Manager for advertising solutions in Germany and Switzerland. [ more ]
TheStreet2 months agoPrivacy technologiesReddit makes a bold move that users may not likeReddit is introducing 'free-form ads' to blend in with user posts Users can engage with these ads and they outperform other ad types by 28% in click-through rate. [ more ]
Lindsey Gamble2 months agoMarketingLinkedIn Expands Thought Leader Ads To Allow Brands to Sponsor Organic Posts - Lindsey GambleBrands on LinkedIn can now sponsor organic content from any eligible member, not just internal thought leaders. The Thought Leader Ads expansion on LinkedIn allows brands to engage industry experts, creators, and customers for influencer marketing. [ more ]