About 43% of Gen Z shoppers plan to spend more for the holidays this year, highlighting a shift in consumer behavior that brands need to respond to.
Nearly 54% of Gen Z will find gifts on TikTok Shop alone, illustrating the significant role social media plays in shaping their shopping habits.
Retailers are increasingly investing in digital marketing, with 57% of U.S. retailers using social media ads to attract Gen Z shoppers, a trend that signifies a major shift.
Demand for experts with AI skills and digital marketing expertise is growing as businesses seek to connect with younger audiences amid rising competition.
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