Mio rebrands with simplified packaging, updated typeface, and bright colors to target Gen Z's hydration trends and interest in health and wellness-promoting products.
The Mio rebrand reflects Gen Z's focus on hydration and interest in functional beverages through a visually appealing and social media-savvy approach.
Functional beverages, like Mio's energy pods and electrolyte-infused line, align with the trend, with U.S. sales growing to $9.2 billion in 2024.
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