Why Holland & Barrett is moving away from promotion-led marketing
Holland & Barrett is shifting its marketing strategy away from price focus to position itself as a leader in the health and wellness sector.
The retailer is segmenting the health needs of the British public and marketing itself as a solution provider for gut health, immunity, sleep, women's health, and movement. [ more ]
Gym chain unveils massive investment' plan with new spa retreats
David Lloyd Leisure plans to open 13 new spa retreats in 2024 to tap into the premium health and wellbeing trend.
The health club chain aims to have a total of 40 spa retreats by 2024, as it invests in upgrading its facilities to meet the demands of its members. [ more ]