The European Data Protection Board released an order deeming Meta's 'Pay or OK' model illegal, requiring a free version of the app without data for advertising purposes.
Meta may need to offer a free, ad-based version without personalized ads, potentially altering its global strategies to comply with the EU's data protection regulations.
Some publishers rely on the 'pay or OK' model, which is acceptable by the EDPB, but it mainly targets the big platforms like Meta.
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