Only in advertising is God himself up for sale. On Wednesday, the ad tech information resource business Marketecture announced it had acquired AdTechGod, an anonymous ad tech Twitter poster turned one-man content studio, and the AdTech Forum.
The new trades? Marketecture is trying to build out a new niche of ad industry trade news and media. And Marketecture sells ads for a growing roster of other industry podcasts.
The Marketecture site, which has an archive of videos for things like ad tech and mar tech company explainers and executive interviews, is the membership portion of the business.
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