#cmo

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Marketing tech
fromMarTech
4 months ago

How CMOs can stay ahead in a rapidly evolving ai-driven marketing landscape | MarTech

Today's CMOs must embrace AI and data to enhance customer experience and drive marketing strategies.
Marketing tech
fromCMSWire.com
4 months ago

Netflix Might Make You a Bigger Part of Marketing Its Shows

CMSWire offers essential insights for CMOs and customer experience leaders to effectively address today's marketing challenges.
Marketing tech
fromMarketing Dive
2 months ago

CMOs stretch static budgets further, with downsides for agencies: report

CMOs expect flat budgets for 2025 but face potential cuts due to economic uncertainty, while leveraging AI for efficiency.
Marketing tech
fromMarTech
4 months ago

How CMOs can stay ahead in a rapidly evolving ai-driven marketing landscape | MarTech

Today's CMOs must embrace AI and data to enhance customer experience and drive marketing strategies.
Marketing tech
fromCMSWire.com
4 months ago

Netflix Might Make You a Bigger Part of Marketing Its Shows

CMSWire offers essential insights for CMOs and customer experience leaders to effectively address today's marketing challenges.
Marketing tech
fromMarketing Dive
2 months ago

CMOs stretch static budgets further, with downsides for agencies: report

CMOs expect flat budgets for 2025 but face potential cuts due to economic uncertainty, while leveraging AI for efficiency.
more#marketing
fromHubspot
in 2 weeks

How to go from marketer to CMO - 5 tactics that actually catapulted my career progression

One of the biggest mindset shifts I had to make as a marketing leader was learning to lead with the story, not the tactical plan. Early on, it's tempting to drive straight to strategy: Which campaigns should we run? Which channels should we optimize? But over time, I started to notice a pattern.
Marketing
fromForbes
2 months ago

How CMOs Can Weather The Tariff Storm

Marketers have traditionally focused on external messaging, but a new study shows CMOs should also lead internal culture for brand alignment.
Media industry
Marketing tech
fromMarTech
3 months ago

This is what your CMO is facing. How can you help? | MarTech

CMOs face a significant alignment gap with CEOs and CFOs on marketing's role in growth.
Many CMOs struggle to clarify accountabilities, affecting their effectiveness and support from leadership.
#marketing-insights
Artificial intelligence
fromZDNET
3 months ago

The CTO vs. CMO AI power struggle - who should really be in charge?

The leadership of AI initiatives in companies should be carefully considered between different roles like CTO and CMO.
Artificial intelligence
fromZDNET
3 months ago

The CTO vs. CMO AI power struggle - who should really be in charge?

The leadership of AI initiatives in companies should be carefully considered between different roles like CTO and CMO.
more#marketing-insights
Marketing tech
fromBusiness Insider
4 months ago

Seeking nominations for Business Insider's most innovative CMOs of 2025 list - submit entries by April 25

Business Insider invites nominations for visionary CMOs who excel in driving growth amid economic uncertainty.
Nominees should be the top marketing executive and have significantly impacted their companies over the last year.
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