Magna's 2024 Ad Market Predictions: What's Changing
Briefly

According to Magna, advertising revenues will reach $927 billion this year, growing by +10%. The U.S. ad market will grow by 10.7%, reaching $374 billion.
Traditional media ad sales, including TV, radio, publishing, and out-of-home, will grow to $272 billion in 2024, driven by events like the Paris Olympics and the U.S. presidential election.
Read at Adweek
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