#advertising-forecast

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Modern Retail+ Research: The state and future of the media agency, from client spending to retail media's impact

2024 is set to see a significant increase in ad spending driven by political factors and the growth of retail media.
Agencies reported positive client spending trends despite economic headwinds, indicating a resilience in advertising budgets.

Streaming, Politics Star In Magna 2024 US Ad Forecast | AdExchanger

US ad market expected to grow by 6.7% to $360 billion this year, with a 9.2% increase when factoring in political campaigns and international events like the Olympics.
Digital media, particularly streaming platforms like Hulu and Netflix, will see significant growth, with streaming platforms collectively reaching $10 billion in ad revenue in 2024.

Only 36 cents of every dollar entering DSP reaches consumers effectively; Infillion to relaunch MediaMath by end of year; Dentsu predicts 4.6% ad spend increase for 2024

Only 36 cents of every dollar entering DSP reaches consumers effectively
Infillion to relaunch MediaMath by end of year
Dentsu predicts 4.6% ad spend increase for 2024
#programmatic media

Only 36 cents of every dollar entering DSP reaches consumers effectively; Infillion to relaunch MediaMath by end of year; Dentsu predicts 4.6% ad spend increase for 2024

Only 36 cents of every dollar entering DSP reaches consumers effectively
Infillion to relaunch MediaMath by end of year
Dentsu predicts 4.6% ad spend increase for 2024

Only 36 cents of every dollar entering DSP reaches consumers effectively; Infillion to relaunch MediaMath by end of year; Dentsu predicts 4.6% ad spend increase for 2024

Only 36 cents of every dollar entering DSP reaches consumers effectively
Infillion to relaunch MediaMath by end of year
Dentsu predicts 4.6% ad spend increase for 2024

Only 36 cents of every dollar entering DSP reaches consumers effectively; Infillion to relaunch MediaMath by end of year; Dentsu predicts 4.6% ad spend increase for 2024

Only 36 cents of every dollar entering DSP reaches consumers effectively
Infillion to relaunch MediaMath by end of year
Dentsu predicts 4.6% ad spend increase for 2024

Only 36 cents of every dollar entering DSP reaches consumers effectively; Infillion to relaunch MediaMath by end of year; Dentsu predicts 4.6% ad spend increase for 2024

Only 36 cents of every dollar entering DSP reaches consumers effectively
Infillion to relaunch MediaMath by end of year
Dentsu predicts 4.6% ad spend increase for 2024
moreprogrammatic media

Magna's 2024 Ad Market Predictions: What's Changing

Advertising revenues are forecasted to reach $927 billion in 2024, with the U.S. ad market growing by 10.7%
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