Billie Jean King's bold proclamation, 'The future of sports is female,' has become a reality, with unprecedented growth in women's sports, driven by commercial, broadcast, and matchday revenues, and new opportunities for female athletes globally.
New leagues like USL Super League and Women's Professional Fastpitch, along with established leagues like Pro Volleyball Federation and Women's Elite Rugby, are creating unprecedented opportunities for female athletes, enhancing the sports landscape and captivating diverse audiences.
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