Spotting AI Washing: How Companies Overhype Artificial Intelligence
AI washing involves exaggerating AI capabilities to appear more advanced. It's crucial to differentiate genuine AI from overstated claims for informed decision-making. [ more ]
Are Supplements FDA Approved? Inside the Wild West of Diet Pills and Protein Powder
The dietary supplement industry is lucrative and largely unregulated, leading to potential harm to consumers.
Youth are particularly susceptible to using nonprescribed weight loss products, including dietary supplements, with associated negative health outcomes. [ more ]
KickGlass Marketing Playbook For Brands Investing In Women's Sports
The future of sports is female, with women's elite sports projected to generate $1 billion in revenue by 2024, driven by various revenue streams and new opportunities worldwide. [ more ]
Um, Did Kim Kardashian & Kylie Jenner Just Drop Identical Campaigns?
Kardashian-Jenner sisters have synchronized brand strategies, intentionally swapping brand inspiration with similar aesthetic and creative direction for their latest product launches. [ more ]