Over the last 18 months, discussions about go-to-market strategy in B2B circles have surged, mirroring the earlier rise of account-based marketing.
Google Trends indicates a significant increase in GTM as a search term, with a hike observed around two years ago, coinciding with Google's search improvements.
Several established service providers associated with ABM have launched GTM initiatives, indicating a shift towards GTM strategies, despite the challenges that may arise.
The pivot to GTM comes as marketers seek to find the Next Big Thing after ABM's buzz plateaued, though there are challenges ahead in its implementation.
#b2b-marketing #go-to-market-strategy #account-based-marketing #market-trends #marketing-innovations
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