Competitive positioning is the strategic process of communicating what makes your brand unique and how it stands out from the crowd.
Effective competitive positioning helps you develop customer interest, attract loyal customers, and increase sales by understanding your target audience's needs.
By setting yourself apart from major competitors and tailoring your message to resonate with customers, you strengthen your brand's positioning and drive long-term sales growth.
Creating competitive value involves delivering a superior customer experience, prioritizing customer satisfaction, and offering unique services to attract and retain customers.
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