Marketing
fromForbes
4 days agoOutside-In Marketing Audits: See Your Brand Like Your Customers Do
An outside-in marketing audit evaluates how a brand is perceived externally, using real customer touchpoints instead of internal messaging documents.
Google stock has surged 75% over the past twelve months, a performance that comfortably outpaces many of its large-cap technology peers. However, this price appreciation has shifted the narrative from "deep value" to a high-stakes "execution play." While Google's P/E ratio of 27.8 remains competitive compared to the loftier multiples of the "Magnificent Seven," it is no longer the bargain it was in early 2025.
International Business Machines Corp. ( NYSE: IBM) announced terrible quarterly results. Revenue rose only 9% to $16.3 billion. Earnings did rise to $1.87 from ($0.36), but it took a charge in the year-ago quarter that affected earnings. A better way to look at the numbers is operating (non-GAAP) pretax income from continuing operations, which was $3.0 billion, up from $2.5 billion in the same period of last year.