How to make the jump from product-market fit to platform-market fit | MarTech
Briefly

"We need a scalable platform. Get this right, and we're set for success." Vanessa emphasizes the importance of a single, unified platform to achieve long-term growth and efficiency.
"Platform-market fit is about scaling, improving execution and tracking key metrics by customer groups." This approach allows for customization and increased adoption, meeting diverse customer needs efficiently.
"It's not just about selling more products. The real challenge is creating customer value with one unified platform that solves multiple customer problems." The focus shifts to delivering integrated solutions.
"Products can't just be treated as separate cost centers anymore; we need to think about how integrated solutions can drive customer value and foster growth." This highlights the shift in strategy needed.
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