CAKES body's success is attributed to TikTok's virality, with organic content boosting sales and revenue. However, the startup faces challenges due to the possibility of a TikTok ban and content moderation issues.
The company is adapting by diversifying channels, utilizing TikTok for testing content and leveraging other platforms like Facebook, Instagram, YouTube, and Meta. While TikTok drives awareness, other platforms offer easier direct purchasing options.
#dtc-startup #tiktok-marketing #channel-diversification #e-commerce-challenges #social-media-strategy
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