#tiktok-marketing

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Marketing
fromThe Drum
8 hours ago

Currys' TikTok videos now deliver better ROI than paid advertising - here's the strategy

Currys prioritizes entertaining, colleague-led TikTok content to highlight in-store experts and drive engagement over promotional posts.
fromBusiness Matters
2 weeks ago

Turning Viral Trends into Long-Term Brand Growth

Trends can make or break a brand. One viral post can put a business in front of millions overnight. But as quickly as the views rise, they can fall. The real skill isn't going viral; it's staying relevant once the noise fades. The brands that last are the ones that see trends early, act fast, and know how to turn fleeting attention into lasting connections.
Social media marketing
Food & drink
fromFOX 5 Atlanta
1 month ago

Famous NYC bagel shop headed to metro Atlanta

PopUp Bagels, a top-ranked NYC bagel brand, will open its first Atlanta location on the BeltLine near Krog Street Market.
fromTheWrap
1 month ago

How 'The Summer I Turned Pretty' Harnessed TikTok, Gen Z and Taylor Swift to Become a Ratings Sensation

After debuting the first two episodes of the season to 25 million viewers globally in their first week on Amazon's Prime Video, viewership for the series has tallied up a cumulative 5.21 billion minutes during its Season 3 rollout, according to Nielsen streaming figures for the nine out of 11 episodes available.
Social media marketing
Coffee
fromFortune
2 months ago

A millennial couple grew their side hustle into a business bringing in $4.5 million a year-here's how the cofounder would start it again, with nothing

The Nitro Bar grew from a $1,500 investment to a $4.5 million coffee company by targeting college students and leveraging TikTok for marketing.
E-Commerce
fromDigiday
3 months ago

Brands are discovering their sales associates are among their most valuable influencers

Aerie's TikTok series, "Associate Picks," showcases store associates discussing favorite products, resulting in high user engagement and views.
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