VIA Rail's collaboration with The Globe and Mail exemplifies the shift towards using clean room technology for better ad targeting, enhancing campaign effectiveness and efficiency.
By merging first-party data, VIA Rail achieved a staggering 3.4 times greater reach compared to general audience targeting, significantly improving cost efficiency.
Mia Bergman emphasized that initiatives like these not only boost ticket sales but also reinforce VIA Rail’s commitment to supporting Canadian media through strategic partnerships.
OMG Touché is advocating for clean room experiments to help clients adapt their data strategies amidst evolving privacy regulations, showcasing a trend towards data privacy.
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