MarTech1 month agoMarketingHershey's recipe for advertising success: Unified clean room measurement | MarTechClean rooms are essential for marketers to access advertising data and customer insights. [ more ]
AdExchanger2 months agoMarketing techWill Clean Room Consolidation Actually Make Collaboration Easier? | AdExchangerRise of clean rooms due to privacy-compliant data activation Consolidation in the clean room space by key players like Snowflake and LiveRamp [ more ]