PubMatic is committed to promoting transparency, efficiency, and responsible media across the digital advertising landscape, and SPO is a crucial component of achieving that objective. We're thrilled to bring our SPO capabilities to Haleon, enabling them to make more informed, data-driven decisions about their programmatic ad spend and deliver better outcomes for Haleon's brands.
We are on a journey to optimise the quality of our media investments while reducing the carbon footprint of our media buying operations and driving effectiveness. Following initial tests, we identified opportunities to improve by working more closely with the sell-side. We selected PubMatic to remove obstacles and enhance our supply path efficiency.
#digital-advertising #supply-path-optimisation #sustainability #programmatic-media #healthcare-solutions
[
Collection
]
[
|
...
]