The Department of Justice has argued that Google's monopolistic control over the digital advertising industry was achieved through a systematic campaign that spanned over 15 years, highlighting numerous strategic acquisitions like DoubleClick, which now dominates a substantial portion of the ad market.
The ongoing antitrust trial could fundamentally alter the landscape for Google, as the US Department of Justice seeks not only to penalize the company but also to enforce remedies that may involve breaking up its advertising technology holdings.
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