Measurement is essential for marketers to understand the impact of their efforts and make more informed decisions, highlighting new features and key investment areas to help you make better business decisions.
Features announced include third-party ad data integration, cross-channel budgeting, Campaign Manager 360 integration, AI-generated insights, and cookieless measurement in GA4.
#google-analytics-4 #cross-channel-reporting #ai-insights #privacy-sandbox-integration #digital-marketing
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