#google-analytics-4

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MarTech
4 weeks ago
Data science

How to create and configure custom dimensions in GA4 | MarTech

Understanding Google Analytics 4 (GA4) features is crucial for proper data analysis and strategy development. [ more ]
MarTech
1 month ago
Data science

How to archive your Universal Analytics historical data | MarTech

Prioritize archiving historical data from Universal Analytics properties before July 1 deadline set by Google. [ more ]
MarTech
2 months ago
Marketing tech

The state of GA4, one year after the big migration | MarTech

GA4 is fundamentally different from UA, measures events, not visits, and has a challenging UI but remains dominant in digital analytics. [ more ]
#semrush
Social Media Today
2 months ago
Web design

12 Important Metrics in Google Analytics 4 [Infographic]

Google Analytics 4 metrics include users, sessions, bounce rate, and more.
SEMrush recommends tracking important metrics for website understanding. [ more ]
Social Media Today
2 months ago
Web design

12 Important Metrics to Measure in Google Analytics 4 [Infographic]

Understanding key metrics in Google Analytics 4 is crucial for website analysis.
SEMrush provides a list of important metrics to track for website performance evaluation. [ more ]
Social Media Today
2 months ago
Web design

12 Important Metrics in Google Analytics 4 [Infographic]

Google Analytics 4 metrics include users, sessions, bounce rate, and more.
SEMrush recommends tracking important metrics for website understanding. [ more ]
Social Media Today
2 months ago
Web design

12 Important Metrics to Measure in Google Analytics 4 [Infographic]

Understanding key metrics in Google Analytics 4 is crucial for website analysis.
SEMrush provides a list of important metrics to track for website performance evaluation. [ more ]
moresemrush
Bootstrap Creative
11 months ago
Business intelligence

How to Increase Data Retention to 14 Months Instead of the Default 2 Months in GA4 2024 - Bootstrap Creative

Google Analytics 4 has limited default data retention to 2 months, unlike the older UA Analytics which allowed up to 26 months.
Users can manually increase the data retention to 14 months in Google Analytics 4 by adjusting settings in Admin. [ more ]
Medium
5 months ago
UX design

The Ultimate Guide to Google Analytics 4 for UX Designers and Business Owners

Google Analytics 4 provides valuable insights into user behavior and engagement on your website.
Using Google Analytics 4 can help UX designers or business owners understand how visitors interact with their websites and optimize the user experience. [ more ]
The Drum
7 months ago
Business intelligence

Struggling getting to grips with GA4? You're not alone.

Google Analytics 4 (GA4) is a new tool developed to address changes since the launch of Universal Analytics in 2012.
One common issue is how to join Universal Analytics data with GA4 data before it is removed by Google in July 2024.
Data visibility has decreased with GA4 due to heightened online security and the removal of third-party cookies. [ more ]
MarTech
3 days ago
Marketing

Google announces upcoming GA4 features | MarTech

Google Analytics 4 (GA4) updates enhance cross-channel reporting, AI insights, and Privacy Sandbox integration for more informed decision-making. [ more ]
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