Digital advertising contributes significantly to global GHG emissions. The digital industry overtook aviation as a major contributor, nearing surpassing the automotive sector. A typical ad campaign emits as much CO2e as one person flying Paris to LA.
Séverine Loeuille, with extensive digital marketing experience, is now the global marketing director at IMPACT+. Her role includes leading marketing strategies for sustainability and growth.
#digital-advertising #environmental-impact #global-marketing #sustainability #greenhouse-gas-emissions
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