The gap between millennials and Gen Z is profound... We need to be obsessed with who our customers are, listen to them, and understand their different experiences and viewpoints.
Siegel highlights the importance of integrating in-store experiences with social media strategies... By hosting events and creating unique in-store moments, they amplify these experiences through platforms like TikTok and Instagram.
#urban-outfitters #gen-z-consumers #in-store-experiences #social-media-engagement #data-driven-strategies
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