Hubspot3 days agoMarketingHow Four Brands Won Gen Z Through Memes, Authenticity, and Community-BuildingBuilding brand awareness sets the foundation for long-term demand and customer loyalty, especially among Gen Z consumers. [ more ]
The Drum2 months agoMarketingEos's Soyoung Kang on how 'giving bestie vibes, not brand vibes' captivates Gen ZGen Z consumers prefer authentic connections with brands, Soyoung Kang emphasizes genuine engagement over transactional relationships. [ more ]
The Business of Fashion1 week agoMarketingCounterfeit Goes Cool: Brands Urged to Embrace #DupeHigh-end brands should embrace the dupe subculture to align with consumer preferences and capitalize on the trend. [ more ]
Mashable1 month agoMarketingTikTok for Business: Everything you need to knowTikTok offers businesses a platform to reach a global audience, tap into Gen Z consumers, and drive sales through creative advertising strategies. [ more ]
Axios2 months agoMarketingChobani names Ben Boyd as chief communications officerBoyd aims to enhance emotional connections with Chobani's brand by sharing human-centric stories. He plans to incorporate influencers into Chobani's storytelling strategy to appeal to Gen Z consumers. [ more ]
Forbes2 months agoMarketingHow Gen Z, Shopping And TikTok Work TogetherGen Z consumers value TikTok as a significant shopping influencer. Authenticity and sustainability are key values for Gen Z shoppers. [ more ]
Marketing Dive2 months agoMarketingGarnier launches new line with biggest investment in over 10 yearsGarnier partners with top TikTok star Charli D'Amelio for new hair product launch Promoting scientific benefits to connect with Gen Z consumers [ more ]
Phys3 months agoMarketingOnline brand advocacy and Gen Z consumer behaviorUnderstanding online brand advocacy is crucial for targeting Gen Z consumers. Brand-related factors influence behavior among Gen Z individuals, impacting purchase intent. [ more ]