"Barometer's bottom-up, episodic contextual analysis enables a new level of contextual targeting that was not possible before," says Tamara Zubatiy, CEO and Co-Founder of Barometer.
"Context is king in podcast advertising, and our partnership will enable any advertiser or publisher to deliver the right creative to a listener based on the content they are listening to," says Pete Jimison, CEO of Frequency.
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