#dynamic-ad-insertion

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#in-flight-entertainment #iptv #holiday-travel #advertising #streaming-advertising #fixed-ad-placements
Marketing tech
fromDigiday
1 week ago

Why the sky's no longer the limit for live TV advertising

IPTV-powered in-flight entertainment and dynamic ad insertion enable advertisers to reach a large, mobile holiday-travel audience via live TV streaming on planes.
Marketing tech
fromAdExchanger
1 week ago

Paramount+ Is Letting Advertisers Buy Show-Specific Streaming Ad Spots | AdExchanger

Paramount+ launched "streaming fixed units" allowing fixed ad placements within episodes for seven days to create appointment-style event viewing and then revert to dynamic targeting.
fromDigiday
3 weeks ago

Future of TV Briefing: How Fox is using AI and a unified ad server to power-up Fox One

Fox's flagship streaming service Fox One doesn't only symbolize the state of the TV and streaming market, by making traditional TV's most premium programming, NFL football, fully available without a pay-TV subscription. It also represents the state of streaming technology. Yes, I'm referring to AI, which Fox is using to power the streaming service's search engine and customer support. But I'm also talking about how Fox is unifying its streaming ad tech stack around a proprietary ad server.
Television
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