Podchaser launches new tech for evaluating podcast ad campaigns - RAIN News
Podchaser's new Performance+ feature aims to deliver strong results for podcast advertisers by recommending podcasts based on campaign results.
Performance+ leverages proprietary modeling to profile podcasts based on metrics like release schedules, streaming versus downloading activity, and back catalog listening.
The technology depends on dynamic ad insertion (DAI) to achieve data-backed confidence in campaign performance. [ more ]