Execs from LinkedIn, Merkle & Initiative say video is unlocking new possibilities in B2B
Briefly

"Video is proving to be a valuable vehicle for brand-building, with more than 60% of B2B marketers upping investments according to LinkedIn's 2024 B2B Marketing Benchmark report."
"The number of brands being considered for B2B purchases and decision-making has gone up by over 50% in the last two to three years... incumbent rate loss is growing, meaning established brands can't assume previous buying patterns will hold."
Read at The Drum
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