#buyer-behavior

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fromMarTech
1 month ago
Artificial intelligence

5 ways to help your B2B organization succeed with AI agents | MarTech

AI agents are transforming B2B marketing by enhancing strategies and addressing buyer behavior shifts.
#sales-strategy
fromMarTech
1 month ago
Marketing tech

The hard truth about what AI will do to GTM | MarTech

Traditional B2B marketing and sales tactics will be obsolete by 2028.
AI adoption by buyers is changing how GTM teams approach marketing and sales.
fromForbes
4 months ago
Marketing tech

Council Post: The Secret To Sales: The Four Buyer Types And How To Speak To Them

Understanding buyer types is crucial for effective sales strategy.
Businesses often create content for only one buyer type, missing 75% of their audience.
Successful sales on social media depend on buyer behavior, not platform algorithms.
fromMarTech
1 month ago
Marketing tech

The hard truth about what AI will do to GTM | MarTech

Traditional B2B marketing and sales tactics will be obsolete by 2028.
AI adoption by buyers is changing how GTM teams approach marketing and sales.
fromForbes
4 months ago
Marketing tech

Council Post: The Secret To Sales: The Four Buyer Types And How To Speak To Them

Understanding buyer types is crucial for effective sales strategy.
Businesses often create content for only one buyer type, missing 75% of their audience.
Successful sales on social media depend on buyer behavior, not platform algorithms.
more#sales-strategy
fromForbes
5 months ago
Marketing

Council Post: How Five Key Trends Are Shaping The Next Wave Of B2B Marketing

The evolution of B2B marketing strategies reflects changing buyer behaviors, requiring ongoing adaptation among teams for effective go-to-market alignment.
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