Dopamine and brands-what's the connection?
Briefly

Everything's bite-sized now, right? Micro-content, shorter attention spans-it's all part of this 'dopamine culture' we're living in... People crave instant gratification and experiences that give them a quick emotional payoff.
We can totally redesign brand experiences to tap into this. From content marketing and employee comms to customer support and website design, every touchpoint can be a chance to create a dopamine rush for our audience.
Read at Fast Company
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