LogRocket Blog1 month agoUX designLeader Spotlight: Evoking the right feelings in-store and online, with Payton White - LogRocket BlogConsistent brand experience is crucial for in-store and online success. [ more ]
The Drum2 months agoMarketing6 key components of the 'holistic promotion' paradigm in experiential marketingExperiential marketing requires focusing on the entire experience life cycle and not just execution. Event promotion is vital for the success of an experiential marketing campaign and should be integrated into the overall experience design. [ more ]
LogRocket Blog1 month agoUX designLeader Spotlight: Evoking the right feelings in-store and online, with Payton White - LogRocket BlogConsistent brand experience is crucial for in-store and online success. [ more ]
The Drum2 months agoMarketing6 key components of the 'holistic promotion' paradigm in experiential marketingExperiential marketing requires focusing on the entire experience life cycle and not just execution. Event promotion is vital for the success of an experiential marketing campaign and should be integrated into the overall experience design. [ more ]
London Business News | Londonlovesbusiness.com2 months agoMarketingIntegrating sustainability into your brand experienceConsumers prefer brands committed to sustainability, with willingness to pay more for products from such brands. Sustainability is no longer optional for businesses, becoming a necessity to maintain relevance and customer loyalty. [ more ]
Forbes2 months agoMarketingCouncil Post: Technology Gets The Headlines, But Relationships Remain The FoundationAuthentic human relationships with customers are crucial alongside technological advancements in business. Combining technology with human-to-human relationships can lead to a truly differentiated brand experience. [ more ]
Smashing Magazine3 months agoUX designCrafting Experiences: Uniting Rikyu's Wisdom With Brand Experience Principles - Smashing MagazineDesigning touchpoints needs understanding of brand-user relationship. Rikyu's principles can guide building lasting customer relationships. [ more ]
Forbes2 months agoMarketingCouncil Post: Technology Gets The Headlines, But Relationships Remain The FoundationAuthentic human relationships with customers are crucial alongside technological advancements in business. Combining technology with human-to-human relationships can lead to a truly differentiated brand experience. [ more ]
Smashing Magazine3 months agoUX designCrafting Experiences: Uniting Rikyu's Wisdom With Brand Experience Principles - Smashing MagazineDesigning touchpoints needs understanding of brand-user relationship. Rikyu's principles can guide building lasting customer relationships. [ more ]
Shopify2 months agoMarketing6 Amazing Unboxing Experiences and Ideas To Try - ShopifyUnboxing videos are popular with over 25 billion views on YouTube in 2023. Unboxing experiences aim to make the act of opening a product memorable and shareable, adding value and positive brand associations. [ more ]
Fast Company1 day agoMarketingDopamine and brands-what's the connection?Building engaging brand experiences in the dopamine culture is crucial for fostering loyalty and connection with audiences. [ more ]
Shopify2 months agoMarketing6 Amazing Unboxing Experiences and Ideas To Try - ShopifyUnboxing videos are popular with over 25 billion views on YouTube in 2023. Unboxing experiences aim to make the act of opening a product memorable and shareable, adding value and positive brand associations. [ more ]
Fast Company1 day agoMarketingDopamine and brands-what's the connection?Building engaging brand experiences in the dopamine culture is crucial for fostering loyalty and connection with audiences. [ more ]
The Drum3 months agoMarketingHere's how simple (but not simplistic) brands are bringing light to the energy sectorUtility companies need to prioritize simplicity in their brand experience for success. Adding purpose to the brand experience can elevate a utility company to best in class. [ more ]
designboom | architecture & design magazine4 months agoDesignsunset sneakers shop in mallorca by studio animal invites visitors to step into summerThe Sunset Sneakers Shop by Studio Animal is designed as a 'commercial scenography' that immerses visitors in the spirit of summer. The use of vibrant yellow and geometric patterns create a visually dynamic environment that contributes to the overall brand experience. [ more ]