The new ad format 'advergames' on Hulu and ESPN allows viewer interaction with Quiz Show and Beat the Block games, aiming to provide feedback to advertisers and increase revenue for streamers.
Disney's partnership with BrightLine enables the playable ad formats, and shoppable ads on Disney Plus by Kerv feature QR codes to connect users directly to product pages, utilizing programmatic advertising.
Disney's streaming business nears profitability with more users on ad-supported tiers, indicating a potential revenue boost from the introduction of new ad formats like advergames and shoppable ads.
While ESPN already integrates these new ad formats, Disney's other platforms offer ad-free options with a higher subscription fee as the only way to avoid the ads currently.
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