MarTech2 weeks agoMarketingPlayable ads and longer campaigns gain traction in mobile gaming | MarTechMobile gaming ads are evolving with longer and more sophisticated campaigns, alongside a notable increase in playable ad formats. [ more ]
The Verge3 months agoMarketingDisney brings playable "advergames" to Hulu and ESPNA new ad format called 'advergames' is being introduced by Disney on Hulu and ESPN. [ more ]